Elite fueling,
without the markup.
Research-backed formulas for carbohydrate gels, drink mixes, and electrolytes. Zero proprietary blends. Zero secrecy.
Built for every race format
Three product categories, each backed by peer-reviewed research and real cost data.
Research-backed, not hype-backed.
Every formula is open. Every ingredient is justified.
No proprietary blends. No hidden ratios. Each ingredient is included for a documented reason.
Skip the middleman.
We've mapped supplier pricing for every ingredient. Build world-class fuel for a fraction of the retail cost.
Branded Gel
~$3.50
per serving
Includes margin for branding, packaging, and distribution. Ingredients typically cost <10% of retail.
Commercial Drink Mix
~$2.20
per serving
Powdered format reduces shipping cost. Still carries significant brand premium over raw ingredients.
Sports nutrition is overpriced. This is the fix.
The endurance nutrition industry is built on a simple premise: athletes will pay premium prices for marginal performance claims. A product that costs $0.30 to manufacture gets rebranded, put in a foil pouch, and sold for $3.50. The "proprietary blend" label exists specifically so you can't reverse-engineer what you're buying.
The underlying science isn't secret. Decades of peer-reviewed research have established exactly what works: multi-transportable carbohydrates in roughly a 1:0.8 glucose-to-fructose ratio, isotonic-to-near-isotonic osmolality, meaningful sodium replacement. The formulas are not complicated. The markup is.
OpenFuel publishes every ingredient, every ratio, and every research citation openly. The goal isn't to sell you anything — it's to give you the same information that sports nutrition companies use to formulate their products, so you can make it yourself, smarter, and cheaper.